Spanish-Language Books Woo Untapped U.S. Market

This spring, the growing industry organized the nation’s first major Spanish-language book fair, called LeaLA, or Feria del Libro en Español de Los Angeles. No one expected 36,000 people to show up for the event at L.A.’s downtown convention center. But while the number was higher than anyone anticipated, it was still a tiny fraction of the millions of Latinos living in L.A.

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